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Author Ad School
Start Here: Ad School Orientation and Info
Author Ad School Orientation (October 2023) (53:10)
Author Ad School Official Calendar
Searchable Directory For Author Ad School
October 2023: 5-Day Author Ad Profit Challenge
Prep Work: How to Log Into Your Account, Create the Easiest Ad, and Optimize Your Book for Finding More Readers (41:45)
Video #1: Sales Tracking and Running Ads to Your Entire Genre (46:47)
Video #2: How to Target Specific Books and Phrases with Ads, How to Read the Ad Dashboard, and Optimizing Your 7 KDP Keywords (35:48)
Video #3: How to Research More Ad Targets and Create Enticing Ad Copy (42:23)
Video #4: Calculating Ad Profit and How to Reach $100+ Per Month in Royalties (34:42)
Video #5: Understanding Conversion Rate and the Power of an Optimized Sales Page (53:06)
October 2023 Live Q&A Replays (300:36)
Advanced Amazon Ads Webinar (114:09)
Your Next 30 Days with Amazon Ads (79:06)
After Challenge Accelerator
After Challenge Accelerator (Watch This After the Challenge) (4:20)
Authors Learn Live
Monday Mojo Replays
Beyond the Book Replays
Data Detective Club Replays
Marketing Sprint Replays
Weekend 101 Replays
Adz with Caz Replays
Late Night ABC Replays
Authors Learn Live Host's Panel - October 20, 2022 (61:26)
Author Ad School Modules 1-4 (Series Success Challenge)
Module #1 (Series Success Challenge) (35:04)
Module #2 (Series Success Challenge) (55:31)
Module #3 (Series Success Challenge) (57:56)
Module #4 (Series Success Challenge) (57:32)
Series Success Challenge Live Q&A: August 2023 (308:39)
Series Success Challenge Live Q&A: November 2023 (197:30)
Ad School Workshops
Find Your Superfans Class (80:23)
Superfans Q&A (138:08)
Wake Up Your Sleepy Ads Class (168:15)
Sleepy Ads Q&A (168:00)
Improving Your Conversion Rate, Part 1 (77:07)
Improving Your Conversion Rate, Part 2 (98:56)
Conversion Rate Q&A (258:46)
Ad School Homecoming: October 6, 2023 (62:44)
Bootstrap Your Books Workshop - March 2022 (101:37)
Bootstrapping Your Amazon Ads Workshop - September 20, 2022 (102:08)
Cover Therapy Workshops
Cover Therapy Workshop - November 2, 2023 (138:32)
Cover Therapy Workshop - August 2023 (131:41)
Cover Therapy Workshop - May 2023 (124:17)
Cover Therapy Workshop - February 2023 (189:11)
Cover Therapy Workshop - November 2022 (122:09)
Cover Therapy Workshop - August 2022 (122:56)
Cover Therapy Workshop - May 2022 (132:43)
Cover Therapy Workshop - February 2022 (107:37)
Better Keywords for Better Ads
Better Keywords for Better Ads, Part 1 (21:15)
Better Keywords for Better Ads, Part 2 (26:01)
Better Keywords for Better Ads, Part 3 (51:14)
Better Keywords Q&A (212:29)
Doubling Down with Data
Data Analysis, Part 1 (38:39)
Data Analysis, Part 2 (31:15)
Data Analysis, Part 3 (44:25)
Data Analysis, Part 4 (46:37)
Data Analysis, Part 5 (40:53)
Data Analysis Q&A (180:00)
Ad School Bonuses
Six-Figure Author Panel: September 2023 (93:44)
How to Optimize KDP Keywords, Subtitles, and Categories - June 2023 (67:39)
Master the Twists: Write Jaw-Dropping and Addictive Books (107:00)
How to Attract Your First 500 Email Subscribers (121:33)
Six-Figure Author Panel: February 2022 (83:41)
International Ad Challenge Workshop (103:39)
KU Tracking Mastery Workshop (106:22)
5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
40 Ads in 50 Minutes: An Amazon Ad Speed Run (56:57)
The Amazon Ad Scaling Challenge 2022
Introduction: What is Scaling and What is Scaling Not? (7:34)
Step 1: Max Bid Spreadsheet (17:12)
Step 2: Choose the Book(s) (Pillars) (27:37)
Step 3: Scaling the Auto Ad (23:49)
Step 4: Evaluate Your Other Ads for Opportunities (29:41)
Step 5: Double Down on Your Success (40:06)
Step 6: Hyperfocused & 2nd Generation (43:38)
Step 7: Budget Slamming (& Portfolio Slamming) (25:34)
Step 8: Beyond Month One (39:56)
Step 9: Rinse and Selectively Repeat (19:10)
Maximum Bid Sheet Walkthrough with Simon Goodson
Walkthrough Video #1 (5:43)
Walkthrough Video #2 (7:59)
Walkthrough Video #3 (9:38)
Walkthrough Video #4 (7:06)
Walkthrough Video #5 (13:48)
Experiments in High Profit Advertising
February vs. March: 2x+ Increase (38:13)
How a Loss Turns into 154% Profit (39:44)
Office Hours Replays
Ask Us Anything - July 11, 2023 (76:36)
Ask Us Anything - June 27, 2023 (91:55)
Ask Us Anything - December 20, 2022 (100:01)
Breakout Rooms of Fun - November 22, 2022 (263:53)
Breakout Rooms of Fun - August 23, 2022 (293:11)
Breakout Rooms of Fun - May 24, 2022 (291:29)
Breakout Rooms of Fun - February 22, 2022 (264:56)
Breakout Rooms of Fun - December 1, 2021 (234:16)
Conversion Rate Office Hours - September 22, 2021 (128:26)
Breakout Rooms of Fun - August 25, 2021 (323:03)
Breakout Rooms of Fun - May 26, 2021 (317:11)
Office Hours of Fun - Main Room Friday, March 12, 2021 (119:20)
Office Hours of Fun - Covers Room Friday, March 12, 2021 (102:07)
Live Coaching Sessions
Live Coaching Sessions: September 26, 2023 (82:52)
Live Coaching Sessions: June 15, 2023 (112:44)
Live Coaching Sessions: March 28, 2023 (110:38)
Live Coaching Sessions: December 27, 2022 (110:52)
Live Coaching Sessions: September 27, 2022 (117:04)
Live Coaching Sessions: March 29, 2022 (121:39)
Live Coaching Sessions: December 29, 2021 (126:34)
Live Coaching Sessions: September 28, 2021 (125:46)
Author Ad School Legacy Vault
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Adz with Caz Replays
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