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Amazon Ad School
Start Here: Ad School Walkthrough
Amazon Ad School Walkthrough (Updated May 2020) (6:34)
Amazon Ad School Summer 2021 Orientation
Amazon Ad School Calendar & Directory
Amazon Ad School Official Calendar
Searchable Directory For Amazon Ad School
July 2021 Ad Profit Challenge
July 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (59:57)
July 2021 Video #1: Tracking Sales, Creating Easy Auto Ads, and Writing Stellar Ad Copy (57:25)
July 2021 Video #2: Reading the Ad Dashboard, Making Hyper-Targeted Ads, and Editing Ad Copy (77:23)
July 2021 Video #3: Researching Keywords and Categories & Ending Your Copy with a Bang (61:55)
July 2021 Video #4: Calculating Profit & Supercharging Your Ad Copy (62:23)
July 2021 Video #5: Creating Amazon Ads and Copy Faster, Smarter, and Even More Profitably (75:48)
July 2021 Challenge Q&As (329:13)
July 2021 Advanced Amazon Advertising Webinar (124:36)
July 2021 Your Next Six Months with Amazon Ads Webinar (101:13)
The After Challenge Accelerator
Accelerator Video #1 (6:00)
Accelerator Video #2 (8:45)
Accelerator Video #3 (3:40)
Accelerator Video #4 (6:28)
Amazon Ad School Modules #1-#4
Module #1: Focused Advertising for Profit (a.k.a. Series Success Challenge Prep Work) (35:46)
Module #2: Creating Faster, More Relevant Ads (a.k.a. Series Success Challenge Video #1) (55:56)
Module #3: Maximize Profit with Better Read-Through (a.k.a. Series Success Challenge Video #2) (67:51)
Module #4: Pairing Amazon Ads with Discount Promotions (a.k.a. Series Success Challenge Video #3) (66:41)
2021 Ad School Workshops
Find Your Superfans Class (85:48)
Wake Up Your Sleepy Ads Class (93:17)
Cover Therapy Workshop - August 2021 (198:09)
Cover Therapy Workshop - February 2021 (233:05)
Cover Therapy Workshop - May 2021 (230:45)
The Amazon Ad Scaling Challenge
Video #0: Collecting The Numbers (92:51)
Video #1: Readthrough & 2nd Generation Ads (98:38)
Video #2: Calculating Maximum Bid (105:39)
Video #3: Lockscreens, SPPs, and Launch Scaling (124:56)
Maximum Bid Sheet Walkthrough with Simon Goodson
Walkthrough Video #1 (5:43)
Walkthrough Video #2 (7:59)
Walkthrough Video #3 (9:38)
Walkthrough Video #4 (7:06)
Walkthrough Video #5 (13:48)
Experiments in High Profit Advertising
February vs. March: 2x+ Increase (38:13)
How a Loss Turns into 154% Profit (39:44)
40 Ads in 50 Minutes: An Amazon Ad Speed Run
40 Ads in 50 Minutes Video (56:57)
Ad School Bonuses
International Ad Challenge Workshop (103:39)
Bootstrap Your Books Workshop (110:38)
KU Tracking Mastery Workshop (106:22)
Improving Your Conversion Rate, Part 1 (77:07)
Improving Your Conversion Rate, Part 2 (104:40)
5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
Monday Mojo Replays
Monday Mojo with Scarlett September 13, 2021 (52:29)
Monday Mojo with Scarlett September 6, 2021 (61:42)
Monday Mojo with Scarlett August 30, 2021 (86:04)
Monday Mojo with Scarlett August 23, 2021 (60:38)
Monday Mojo with Scarlett August 16, 2021 (59:00)
Monday Mojo with Scarlett August 9, 2021 (72:15)
Monday Mojo with Scarlett August 2, 2021 (82:15)
Monday Mojo with Scarlett July 26, 2021 (64:00)
Monday Mojo with Scarlett July 19, 2021 (58:09)
Monday Mojo with Scarlett June 14, 2021 (61:06)
Monday Mojo with Scarlett June 7, 2021 (66:50)
Monday Mojo with Scarlett May 3, 2021 (62:33)
Monday Mojo with Scarlett April 26, 2021 (56:43)
Monday Mojo with Scarlett April 19, 2021 (79:24)
Monday Mojo with Scarlett April 12, 2021 (61:01)
Monday Mojo with Scarlett April 5, 2021 (65:41)
Marketing Sprints Replays
Tips from the Friday Marketing Sprints on September 17, 2021 (85:15)
Tips from the Friday Marketing Sprints on September 10, 2021 (88:29)
Tips from the Friday Marketing Sprints on September 3, 2021 (85:48)
Tips from the Friday Marketing Sprints on August 27, 2021 (97:38)
Tips from the Friday Marketing Sprints on August 20, 2021 (82:01)
Tips from the Friday Marketing Sprints on August 13, 2021 (102:44)
Tips from the Friday Marketing Sprints on August 6, 2021 (91:42)
Tips from the Friday Marketing Sprints on July 30, 2021 (97:31)
Tips from the Friday Marketing Sprints on July 23, 2021 (85:44)
Tips from the Friday Marketing Sprints on July 16, 2021 (117:16)
Tips from the Friday Marketing Sprints on July 2, 2021 (96:14)
Tips from the Friday Marketing Sprints on June 25, 2021 (99:02)
Tips from the Friday Marketing Sprints on June 18, 2021 (85:43)
Tips from the Friday Marketing Sprints on June 11, 2021 (84:30)
Tips from the Friday Marketing Sprints on June 4, 2021 (65:04)
Tips from the Friday Marketing Sprints on May 21, 2021 (83:23)
Tips from the Friday Marketing Sprints on May 7, 2021 (113:32)
Tips from the Friday Marketing Sprints on April 30, 2021 (119:27)
Tips from the Friday Marketing Sprints on April 23, 2021 (104:12)
Tips from the Friday Marketing Sprints on April 9, 2021 (90:11)
Tips from the Friday Marketing Sprints on April 2, 2021 (115:14)
Tips from the Friday Marketing Sprints on March 19, 2021 (123:47)
Tips from the Friday Marketing Sprints on March 12, 2021 (71:55)
Tips from the Friday Marketing Sprint on March 5, 2021 (127:36)
Tips from the Friday Marketing Sprints on February 19, 2021 (90:38)
Tips from the Friday Marketing Sprints on February 26, 2021 (90:18)
Tips from the Friday Marketing Sprint on February 12th, 2021 (125:44)
Tips from the Friday Marketing Sprint on February 5th, 2021 (125:51)
Tips from the Friday Marketing Sprint on January 29th, 2021 (141:26)
Tips From the Friday Marketing Sprint on November 13th, 2020 (50:23)
Weekend 101 Replays
Weekend 101 - September 11, 2021 (66:30)
Weekend 101 - August 28, 2021 (71:59)
Weekend 101 - August 14, 2021 (86:10)
Weekend 101 - July 31, 2021 (66:07)
Office Hours Replays
Breakout Rooms of Fun - August 25, 2021 (323:03)
Breakout Rooms of Fun - May 26, 2021 (317:11)
Office Hours of Fun - Main Room Friday, March 12, 2021 (119:20)
Office Hours of Fun - Covers Room Friday, March 12, 2021 (102:07)
Series Success Challenge Office Hours February 24, 2021
Starter Scaling Office Hours with Scarlett on 12-2-20 (44:03)
Advanced Scaling Office Hours with Traci on 11-30-20 (65:46)
Advanced Scaling Office Hours with Traci on 11-12-20 (65:08)
Starter Scaling Office Hours with Scarlett on 11-10-20 (88:35)
Live Coaching Sessions
Live Coaching Sessions July 22, 2021 (81:54)
Live Coaching Sessions April 1, 2020 (126:59)
April 2021 Amazon Ad Profit Challenge
April 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (49:43)
April 2021 Prep Work: Director's Commentary (5:54)
April 2021 Video #1: Book Report, Auto Ads, Stellar Hooks (50:43)
April 2021 Video #1: Director's Commentary (5:46)
April 2021 Video #2 - Reading the Ad Dashboard, Running Keyword Ads, and Editing Ad Copy (72:34)
April 2021 Video #2: Director's Commentary (7:28)
April 2021 Video #3 - How to Research More Targets For Your Amazon Ads and Ending Your Ad Copy With a Bang (54:22)
April 2021 Video #3: Director's Commentary (5:00)
April 2021 Video #4 - How to Tell if Your Amazon Ads Are Working, What To Do If They Aren't, and Editing Your Copy (55:21)
April 2021 Video #4: Director's Commentary (5:10)
April 2021 Video #5 - How to Create Faster, Smarter, and Even More Profitable Amazon Ads (66:47)
April 2021 Video #5: Director's Commentary (5:37)
April 2021 Advanced Ad Webinar (134:01)
April 2021 Your Next Six Months Webinar (92:55)
April 2021 Challenge Q&As (340:11)
January 2021 Amazon Ad Profit Challenge
January 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (48:14)
January 2021 Prep Work: Director's Commentary (5:54)
January 2021 Video #1: Book Report, Auto Ads, Stellar Hooks (53:07)
January 2021 Video #1: Director's Commentary (5:46)
January 2021 Video #2 - Reading the Ad Dashboard, Running Keyword Ads, and Editing Ad Copy (61:18)
January 2021 Video #2: Director's Commentary (7:28)
January 2021 Video #3 - Researching Categories and Keywords & Ending Your Copy with Power (54:15)
January 2021 Video #3: Director's Commentary (5:00)
January 2021 Video #4 - Mastering Profit & Creating Ad Variations (53:39)
January 2021 Video #4: Director's Commentary (5:10)
January 2021 Challenge - Video #5 - Conversion Rate & Making Faster/Smarter Ads (66:26)
January 2021 Video #5: Director's Commentary (5:37)
January 2021 Advanced Amazon Advertising Webinar (124:50)
January 2021 Next Six Months with Amazon Ads Webinar (94:09)
October 2020 Amazon Ad Profit Challenge
October Prep Work: Setting Up Your Account, Establishing Your Baseline, and Running Auto Ads (58:47)
October Video #1: Creating Category Ads & Going International (71:55)
October Video #2: Creating Simple Keyword Ads & Writing Ad Copy (68:06)
October Video #3: Reading the Ad Dashboard & Advanced Keyword Research (70:09)
October Video #4 (71:15)
October Video #5 (66:22)
October Scaling Webinar (134:32)
October Next Six Months Webinar (89:11)
October Q&A Sessions (311:19)
July 2020 Amazon Ad Challenge
Video #0: Category Ads & Getting Started (58:17)
Video #1: Keyword Ads & Strong Hooks (57:13)
Video #2: Auto Ads & Editing Hooks (49:10)
Video #3: Ad Dashboard & Advanced Keyword Research (68:38)
Video #4: Mastering Profit & Sales Rank (72:28)
Video #5: Improving Conversion Rate (57:37)
How to Scale Up Your Amazon Ads Webinar (144:40)
Your Next Six Months with Amazon Ads (97:32)
Live Q&As for Videos #0 - #4 (302:11)
April 2020 Amazon Ad Challenge
Video #0: Auto Targeting (46:22)
Video #1: Keyword Research (52:06)
Video #2: Category Ads (48:33)
Video #3: Understanding the Ad Dashboard (41:02)
Video #4: Mastering Profit (58:48)
Video #5: Conversion Rate (59:54)
How to Scale Up Your Amazon Ads (Webinar Replay) (140:06)
Live Q&As: Videos #0-4 (268:05)
Your Next Six Months with Amazon Ads (Webinar) (118:40)
Videos #0-5 Slides (PDF Only)
January 2020 Amazon Ad Profit Challenge
Amazon Ad Profit Challenge Videos #0-5 Slides
Prep Work Video #0: How to Establish Your Baseline and Create a Stellar Category Ad (38:39)
Video #1: Keyword Research & Ad Creation (43:55)
Video #2: Automatic & Multi-Book Ads (35:15)
Video #3: Understanding Amazon Ad Spend & Profit (44:55)
Video #4: Mastering Profit (43:20)
Video #5: Doubling Down on What Works (45:00)
Live Q&As (Videos #0-4) (247:17)
Conversion Rate: Profit Challenge Recap/Party Webinar (143:20)
Your Next Six Months with Amazon Ads Replay (89:25)
2019 Legacy Ad School Content
The Basics a.k.a. Getting It (108:05)
Data Dirty Work a.k.a. How I Learned to Love Math (158:05)
Maximizing Your Backlist a.k.a. Evergreen Advertising Strategies That Work (127:30)
Launch Strategy a.k.a. How to Boost Your Rank and Scale Your Ads (114:33)
Advanced Tactics a.k.a. Running Your Own Advertising Experiments (107:51)
October Scaling Webinar
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