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Amazon Ad School
Start Here: Ad School Walkthrough
Amazon Ad School Walkthrough (Updated May 2020) (6:34)
January 2021 Amazon Ad Profit Challenge
January 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (48:14)
January 2021 Prep Work: Director's Commentary (5:54)
January 2021 Video #1: Book Report, Auto Ads, Stellar Hooks (53:07)
January 2021 Video #1: Director's Commentary (5:46)
January 2021 Video #2 - Reading the Ad Dashboard, Running Keyword Ads, and Editing Ad Copy (61:18)
January 2021 Video #2: Director's Commentary (7:28)
January 2021 Video #3 - Researching Categories and Keywords & Ending Your Copy with Power (54:15)
January 2021 Video #3: Director's Commentary (5:00)
January 2021 Video #4 - Mastering Profit & Creating Ad Variations (53:39)
January 2021 Video #4: Director's Commentary (5:10)
January 2021 Challenge - Video #5 - Conversion Rate & Making Faster/Smarter Ads (66:26)
January 2021 Video #5: Director's Commentary (5:37)
The After Challenge Accelerator
Accelerator Video #1 (6:00)
Accelerator Video #2 (8:45)
Accelerator Video #3 (3:40)
Accelerator Video #4 (6:28)
Amazon Ad School Modules #1-#4
Module #1: Focused Advertising for Profit (a.k.a. Series Success Challenge Prep Work) (36:34)
Module #2: Creating Faster, More Relevant Ads (a.k.a. Series Success Challenge Video #1) (54:46)
Module #3: Maximize Profit with Better Read-Through (a.k.a. Series Success Challenge Video #2) (68:55)
Module #4: Pairing Amazon Ads with Discount Promotions (a.k.a. Series Success Challenge Video #3) (67:38)
The Amazon Ad Scaling Challenge
Video #0: Collecting The Numbers (92:51)
Video #1: Readthrough & 2nd Generation Ads (98:38)
Video #2: Calculating Maximum Bid (105:39)
Video #3: Lockscreens, SPPs, and Launch Scaling (124:56)
Maximum Bid Sheet Walkthrough with Simon Goodson
Walkthrough Video #1 (5:43)
Walkthrough Video #2 (7:59)
Walkthrough Video #3 (9:38)
Walkthrough Video #4 (7:06)
Walkthrough Video #5 (13:48)
Experiments in High Profit Advertising
February vs. March: 2x+ Increase (38:13)
How a Loss Turns into 154% Profit (39:44)
40 Ads in 50 Minutes: An Amazon Ad Speed Run
40 Ads in 50 Minutes Video (56:57)
Amazon Ad School Office Hours
Starter Scaling Office Hours with Scarlett on 11-10-20 (88:35)
Advanced Scaling Office Hours with Traci on 11-12-20 (65:08)
Tips From the Friday Marketing Sprint on 11-13-20 (50:23)
Starter Scaling Office Hours with Scarlett on 12-2-20 (44:03)
Advanced Scaling Office Hours with Traci on 11-30-20 (65:46)
Ad School Bonuses
International Ad Challenge Workshop (103:39)
Bootstrap Your Books Workshop (110:38)
KU Tracking Mastery Workshop (106:22)
Improving Your Conversion Rate, Part 1 (77:07)
Improving Your Conversion Rate, Part 2 (104:40)
5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
October 2020 Amazon Ad Profit Challenge
October Prep Work: Setting Up Your Account, Establishing Your Baseline, and Running Auto Ads (58:47)
October Video #1: Creating Category Ads & Going International (71:55)
October Video #2: Creating Simple Keyword Ads & Writing Ad Copy (68:06)
October Video #3: Reading the Ad Dashboard & Advanced Keyword Research (70:09)
October Video #4 (71:15)
October Video #5 (66:22)
October Scaling Webinar (134:32)
October Next Six Months Webinar (89:11)
October Q&A Sessions (311:19)
July 2020 Amazon Ad Challenge
Video #0: Category Ads & Getting Started (58:17)
Video #1: Keyword Ads & Strong Hooks (57:13)
Video #2: Auto Ads & Editing Hooks (49:10)
Video #3: Ad Dashboard & Advanced Keyword Research (68:38)
Video #4: Mastering Profit & Sales Rank (72:28)
Video #5: Improving Conversion Rate (57:37)
How to Scale Up Your Amazon Ads Webinar (144:40)
Your Next Six Months with Amazon Ads (97:32)
Live Q&As for Videos #0 - #4 (302:11)
April 2020 Amazon Ad Challenge
Video #0: Auto Targeting (46:22)
Video #1: Keyword Research (52:06)
Video #2: Category Ads (48:33)
Video #3: Understanding the Ad Dashboard (41:02)
Video #4: Mastering Profit (58:48)
Video #5: Conversion Rate (59:54)
How to Scale Up Your Amazon Ads (Webinar Replay) (140:06)
Live Q&As: Videos #0-4 (268:05)
Your Next Six Months with Amazon Ads (Webinar) (118:40)
Videos #0-5 Slides (PDF Only)
January 2020 Amazon Ad Profit Challenge
Amazon Ad Profit Challenge Videos #0-5 Slides
Prep Work Video #0: How to Establish Your Baseline and Create a Stellar Category Ad (38:39)
Video #1: Keyword Research & Ad Creation (43:55)
Video #2: Automatic & Multi-Book Ads (35:15)
Video #3: Understanding Amazon Ad Spend & Profit (44:55)
Video #4: Mastering Profit (43:20)
Video #5: Doubling Down on What Works (45:00)
Live Q&As (Videos #0-4) (247:17)
Conversion Rate: Profit Challenge Recap/Party Webinar (143:20)
Your Next Six Months with Amazon Ads Replay (89:25)
2019 Legacy Ad School Content: The Basics a.k.a. Getting It
The Basics a.k.a. Getting It (108:05)
2019 Legacy Ad School Content: Data Dirty Work a.k.a. How I Learned to Love Math
Data Dirty Work a.k.a. How I Learned to Love Math (158:05)
2019 Legacy Ad School Content: Maximizing Your Backlist a.k.a. Evergreen Advertising Strategies That Work
Maximizing Your Backlist a.k.a. Evergreen Advertising Strategies That Work (127:30)
2019 Legacy Ad School Content: Launch Strategy a.k.a. How to Boost Your Rank and Scale Your Ads
Launch Strategy a.k.a. How to Boost Your Rank and Scale Your Ads (114:33)
2019 Legacy Ad School Content: Advanced Tactics a.k.a. Running Your Own Advertising Experiments
Advanced Tactics a.k.a. Running Your Own Advertising Experiments (107:51)
October Scaling Webinar
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