Amazon Ad School
A Step-by-Step Walkthrough and Strategy Guide
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Your Instructor
Bryan Cohen
As the co-host of the Sell More Books Show Podcast, I know how important it is to spread worthwhile information. After applying what I've learned to sell over 100,000 books and hit the USA Today bestseller list twice, it's my mission to help to grow the author community. My team and I at Best Page Forward have written over 850 book descriptions and we know exactly what it takes to get readers to click that buy button. And now, we want to share that information with you!
Course Curriculum
Start Here: Ad School Walkthrough
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after you enroll
Amazon Ad School Calendar & Directory
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after you enroll
July 2021 Ad Profit Challenge
Available in
days
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after you enroll
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StartJuly 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (59:57)
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StartJuly 2021 Video #1: Tracking Sales, Creating Easy Auto Ads, and Writing Stellar Ad Copy (57:25)
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StartJuly 2021 Video #2: Reading the Ad Dashboard, Making Hyper-Targeted Ads, and Editing Ad Copy (77:23)
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StartJuly 2021 Video #3: Researching Keywords and Categories & Ending Your Copy with a Bang (61:55)
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StartJuly 2021 Video #4: Calculating Profit & Supercharging Your Ad Copy (62:23)
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StartJuly 2021 Video #5: Creating Amazon Ads and Copy Faster, Smarter, and Even More Profitably (75:48)
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StartJuly 2021 Challenge Q&As (329:13)
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StartJuly 2021 Advanced Amazon Advertising Webinar (124:36)
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StartJuly 2021 Your Next Six Months with Amazon Ads Webinar (101:13)
The After Challenge Accelerator
Available in
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after you enroll
Amazon Ad School Modules #1-#4
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days
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after you enroll
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StartModule #1: Focused Advertising for Profit (a.k.a. Series Success Challenge Prep Work) (35:46)
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StartModule #2: Creating Faster, More Relevant Ads (a.k.a. Series Success Challenge Video #1) (55:56)
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StartModule #3: Maximize Profit with Better Read-Through (a.k.a. Series Success Challenge Video #2) (67:51)
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StartModule #4: Pairing Amazon Ads with Discount Promotions (a.k.a. Series Success Challenge Video #3) (66:41)
2021 Ad School Workshops
Available in
days
days
after you enroll
The Amazon Ad Scaling Challenge
Available in
days
days
after you enroll
Maximum Bid Sheet Walkthrough with Simon Goodson
Available in
days
days
after you enroll
Experiments in High Profit Advertising
Available in
days
days
after you enroll
40 Ads in 50 Minutes: An Amazon Ad Speed Run
Available in
days
days
after you enroll
Ad School Bonuses
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days
days
after you enroll
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StartInternational Ad Challenge Workshop (103:39)
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StartBootstrap Your Books Workshop (110:38)
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StartKU Tracking Mastery Workshop (106:22)
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StartImproving Your Conversion Rate, Part 1 (77:07)
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StartImproving Your Conversion Rate, Part 2 (104:40)
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Start5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
Monday Mojo Replays
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days
days
after you enroll
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StartMonday Mojo with Scarlett September 13, 2021 (52:29)
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StartMonday Mojo with Scarlett September 6, 2021 (61:42)
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StartMonday Mojo with Scarlett August 30, 2021 (86:04)
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StartMonday Mojo with Scarlett August 23, 2021 (60:38)
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StartMonday Mojo with Scarlett August 16, 2021 (59:00)
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StartMonday Mojo with Scarlett August 9, 2021 (72:15)
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StartMonday Mojo with Scarlett August 2, 2021 (82:15)
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StartMonday Mojo with Scarlett July 26, 2021 (64:00)
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StartMonday Mojo with Scarlett July 19, 2021 (58:09)
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StartMonday Mojo with Scarlett June 14, 2021 (61:06)
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StartMonday Mojo with Scarlett June 7, 2021 (66:50)
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StartMonday Mojo with Scarlett May 3, 2021 (62:33)
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StartMonday Mojo with Scarlett April 26, 2021 (56:43)
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StartMonday Mojo with Scarlett April 19, 2021 (79:24)
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StartMonday Mojo with Scarlett April 12, 2021 (61:01)
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StartMonday Mojo with Scarlett April 5, 2021 (65:41)
Marketing Sprints Replays
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days
days
after you enroll
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StartTips from the Friday Marketing Sprints on September 17, 2021 (85:15)
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StartTips from the Friday Marketing Sprints on September 10, 2021 (88:29)
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StartTips from the Friday Marketing Sprints on September 3, 2021 (85:48)
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StartTips from the Friday Marketing Sprints on August 27, 2021 (97:38)
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StartTips from the Friday Marketing Sprints on August 20, 2021 (82:01)
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StartTips from the Friday Marketing Sprints on August 13, 2021 (102:44)
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StartTips from the Friday Marketing Sprints on August 6, 2021 (91:42)
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StartTips from the Friday Marketing Sprints on July 30, 2021 (97:31)
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StartTips from the Friday Marketing Sprints on July 23, 2021 (85:44)
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StartTips from the Friday Marketing Sprints on July 16, 2021 (117:16)
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StartTips from the Friday Marketing Sprints on July 2, 2021 (96:14)
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StartTips from the Friday Marketing Sprints on June 25, 2021 (99:02)
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StartTips from the Friday Marketing Sprints on June 18, 2021 (85:43)
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StartTips from the Friday Marketing Sprints on June 11, 2021 (84:30)
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StartTips from the Friday Marketing Sprints on June 4, 2021 (65:04)
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StartTips from the Friday Marketing Sprints on May 21, 2021 (83:23)
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StartTips from the Friday Marketing Sprints on May 7, 2021 (113:32)
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StartTips from the Friday Marketing Sprints on April 30, 2021 (119:27)
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StartTips from the Friday Marketing Sprints on April 23, 2021 (104:12)
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StartTips from the Friday Marketing Sprints on April 9, 2021 (90:11)
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StartTips from the Friday Marketing Sprints on April 2, 2021 (115:14)
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StartTips from the Friday Marketing Sprints on March 19, 2021 (123:47)
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StartTips from the Friday Marketing Sprints on March 12, 2021 (71:55)
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StartTips from the Friday Marketing Sprint on March 5, 2021 (127:36)
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StartTips from the Friday Marketing Sprints on February 19, 2021 (90:38)
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StartTips from the Friday Marketing Sprints on February 26, 2021 (90:18)
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StartTips from the Friday Marketing Sprint on February 12th, 2021 (125:44)
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StartTips from the Friday Marketing Sprint on February 5th, 2021 (125:51)
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StartTips from the Friday Marketing Sprint on January 29th, 2021 (141:26)
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StartTips From the Friday Marketing Sprint on November 13th, 2020 (50:23)
Weekend 101 Replays
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days
days
after you enroll
Office Hours Replays
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days
days
after you enroll
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StartBreakout Rooms of Fun - August 25, 2021 (323:03)
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StartBreakout Rooms of Fun - May 26, 2021 (317:11)
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StartOffice Hours of Fun - Main Room Friday, March 12, 2021 (119:20)
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StartOffice Hours of Fun - Covers Room Friday, March 12, 2021 (102:07)
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StartSeries Success Challenge Office Hours February 24, 2021
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StartStarter Scaling Office Hours with Scarlett on 12-2-20 (44:03)
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StartAdvanced Scaling Office Hours with Traci on 11-30-20 (65:46)
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StartAdvanced Scaling Office Hours with Traci on 11-12-20 (65:08)
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StartStarter Scaling Office Hours with Scarlett on 11-10-20 (88:35)
Live Coaching Sessions
Available in
days
days
after you enroll
April 2021 Amazon Ad Profit Challenge
Available in
days
days
after you enroll
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StartApril 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (49:43)
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StartApril 2021 Prep Work: Director's Commentary (5:54)
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StartApril 2021 Video #1: Book Report, Auto Ads, Stellar Hooks (50:43)
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StartApril 2021 Video #1: Director's Commentary (5:46)
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StartApril 2021 Video #2 - Reading the Ad Dashboard, Running Keyword Ads, and Editing Ad Copy (72:34)
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StartApril 2021 Video #2: Director's Commentary (7:28)
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StartApril 2021 Video #3 - How to Research More Targets For Your Amazon Ads and Ending Your Ad Copy With a Bang (54:22)
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StartApril 2021 Video #3: Director's Commentary (5:00)
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StartApril 2021 Video #4 - How to Tell if Your Amazon Ads Are Working, What To Do If They Aren't, and Editing Your Copy (55:21)
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StartApril 2021 Video #4: Director's Commentary (5:10)
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StartApril 2021 Video #5 - How to Create Faster, Smarter, and Even More Profitable Amazon Ads (66:47)
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StartApril 2021 Video #5: Director's Commentary (5:37)
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StartApril 2021 Advanced Ad Webinar (134:01)
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StartApril 2021 Your Next Six Months Webinar (92:55)
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StartApril 2021 Challenge Q&As (340:11)
January 2021 Amazon Ad Profit Challenge
Available in
days
days
after you enroll
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StartJanuary 2021 Prep Work: Setting Up Your Account and Running Ads to Your Whole Genre (48:14)
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StartJanuary 2021 Prep Work: Director's Commentary (5:54)
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StartJanuary 2021 Video #1: Book Report, Auto Ads, Stellar Hooks (53:07)
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StartJanuary 2021 Video #1: Director's Commentary (5:46)
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StartJanuary 2021 Video #2 - Reading the Ad Dashboard, Running Keyword Ads, and Editing Ad Copy (61:18)
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StartJanuary 2021 Video #2: Director's Commentary (7:28)
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StartJanuary 2021 Video #3 - Researching Categories and Keywords & Ending Your Copy with Power (54:15)
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StartJanuary 2021 Video #3: Director's Commentary (5:00)
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StartJanuary 2021 Video #4 - Mastering Profit & Creating Ad Variations (53:39)
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StartJanuary 2021 Video #4: Director's Commentary (5:10)
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StartJanuary 2021 Challenge - Video #5 - Conversion Rate & Making Faster/Smarter Ads (66:26)
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StartJanuary 2021 Video #5: Director's Commentary (5:37)
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StartJanuary 2021 Advanced Amazon Advertising Webinar (124:50)
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StartJanuary 2021 Next Six Months with Amazon Ads Webinar (94:09)
October 2020 Amazon Ad Profit Challenge
Available in
days
days
after you enroll
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StartOctober Prep Work: Setting Up Your Account, Establishing Your Baseline, and Running Auto Ads (58:47)
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StartOctober Video #1: Creating Category Ads & Going International (71:55)
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StartOctober Video #2: Creating Simple Keyword Ads & Writing Ad Copy (68:06)
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StartOctober Video #3: Reading the Ad Dashboard & Advanced Keyword Research (70:09)
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StartOctober Video #4 (71:15)
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StartOctober Video #5 (66:22)
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StartOctober Scaling Webinar (134:32)
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StartOctober Next Six Months Webinar (89:11)
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StartOctober Q&A Sessions (311:19)
July 2020 Amazon Ad Challenge
Available in
days
days
after you enroll
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StartVideo #0: Category Ads & Getting Started (58:17)
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StartVideo #1: Keyword Ads & Strong Hooks (57:13)
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StartVideo #2: Auto Ads & Editing Hooks (49:10)
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StartVideo #3: Ad Dashboard & Advanced Keyword Research (68:38)
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StartVideo #4: Mastering Profit & Sales Rank (72:28)
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StartVideo #5: Improving Conversion Rate (57:37)
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StartHow to Scale Up Your Amazon Ads Webinar (144:40)
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StartYour Next Six Months with Amazon Ads (97:32)
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StartLive Q&As for Videos #0 - #4 (302:11)
April 2020 Amazon Ad Challenge
Available in
days
days
after you enroll
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StartVideo #0: Auto Targeting (46:22)
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StartVideo #1: Keyword Research (52:06)
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StartVideo #2: Category Ads (48:33)
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StartVideo #3: Understanding the Ad Dashboard (41:02)
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StartVideo #4: Mastering Profit (58:48)
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StartVideo #5: Conversion Rate (59:54)
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StartHow to Scale Up Your Amazon Ads (Webinar Replay) (140:06)
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StartLive Q&As: Videos #0-4 (268:05)
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StartYour Next Six Months with Amazon Ads (Webinar) (118:40)
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StartVideos #0-5 Slides (PDF Only)
January 2020 Amazon Ad Profit Challenge
Available in
days
days
after you enroll
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StartAmazon Ad Profit Challenge Videos #0-5 Slides
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StartPrep Work Video #0: How to Establish Your Baseline and Create a Stellar Category Ad (38:39)
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StartVideo #1: Keyword Research & Ad Creation (43:55)
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StartVideo #2: Automatic & Multi-Book Ads (35:15)
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StartVideo #3: Understanding Amazon Ad Spend & Profit (44:55)
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StartVideo #4: Mastering Profit (43:20)
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StartVideo #5: Doubling Down on What Works (45:00)
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StartLive Q&As (Videos #0-4) (247:17)
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StartConversion Rate: Profit Challenge Recap/Party Webinar (143:20)
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StartYour Next Six Months with Amazon Ads Replay (89:25)
2019 Legacy Ad School Content
Available in
days
days
after you enroll
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StartThe Basics a.k.a. Getting It (108:05)
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StartData Dirty Work a.k.a. How I Learned to Love Math (158:05)
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StartMaximizing Your Backlist a.k.a. Evergreen Advertising Strategies That Work (127:30)
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StartLaunch Strategy a.k.a. How to Boost Your Rank and Scale Your Ads (114:33)
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StartAdvanced Tactics a.k.a. Running Your Own Advertising Experiments (107:51)
Courses Included with Purchase
The 5-Day Amazon Ad Profit Challenge Fall 2019
The materials from September's Ad Profit Challenge
$297
Original Price: $297
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
off original price!
The coupon code you entered is expired or invalid, but the course is still available!