Your Instructor
I'm Bryan Cohen, a professional copywriter and coach who specializes in helping author entrepreneurs reach their visions and dreams.
Writing is hard. Marketing effectively is harder. Whether you’re in need of a book description, sales page makeover, skills upgrade, or a dedicated coach, my team and I are here to help you pave the way toward your publishing goals.
Course Curriculum
Start Here: Ad School Orientation and Info
Available in
days
days
after you enroll
Author Ad Profit Challenge
Available in
days
days
after you enroll
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StartDay 1: How to Log Into Your Account and Create the Easiest Amazon Ad (19:45)
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StartDay 2 : How to Set Up Your Dashboard and Keep Your Advertising Costs Down (18:33)
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StartDay 3 : How to Read the Ad Dashboard and Choose the Best Categories for Your Book (17:17)
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StartDay 4 : How to Create a Category Ad and Run Ads to Your Entire Genre (20:33)
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StartDay 5 : How to Optimize Your 7 KDP Keywords and Monitor Tracked Sales (18:30)
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StartDay 6 : How to Create a Keyword Ad and Target Specific Books and Phrases with Ads (17:52)
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StartDay 7 : How to Research Even More Ad Targets and Create New Ads Each Week (20:27)
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StartDay 8 : How to Calculate Profit From Your Ads and Focus on Long-Term Growth (16:25)
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StartDay 9 : How to Figure Out Your Conversion Rate and What Makes a Good Number (22:44)
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StartDay 10 : How to Improve Your Book’s Profitability and Our Profit Challenge Recap (24:42)
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StartAdvanced Amazon Ads Webinar (63:56)
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Start3 Ways to Scale Up Your Book Sales (59:23)
After Challenge Accelerator
Available in
days
days
after you enroll
Courses Included with Purchase
Author Ad School - Vault
A Collection of Past Ad School Lessons, Challenges, Workshops, and Office Hours.
Ad School Replays - Monday Mojo
Replays from our Monday Mojo events!
Ad School Replays - Beyond the Book
Replays from our Beyond the Book events!
Ad School Replays - Marketing Sprint
Replays from our Marketing Sprint events!
Ad School Replays - Sundays with Sarah
Replays from our weekend Ad School events!
Ad School Replays - The Bryan Cohen Coaching Show
Replays from our Bryan Cohen Coaching Show event!
Facebook Ads to Grow Your Email List
Unlock the full potential of Facebook advertising with our comprehensive course by Matt Holmes, designed to supercharge your email list growth.
Discover the ins and outs of setting up your Facebook Meta account, seamlessly integrating it with your landing page, and crafting compelling ads from scratch.
This course not only teaches you how to launch your ads but also delves deep into monitoring techniques, data analysis, and optimization strategies to ensure maximum effectiveness.
Elevate your marketing game and turn clicks into subscribers with actionable insights and proven techniques, all tailored to help you excel in the digital space.
Ad School Replays - Data Detective Club
Replays from our Beyond the Book events!
Original Price: $0
Frequently Asked Questions
When does the course start and finish?
The course starts now and continues as long as you maintain an active subscription. It is a completely self-paced online course and community - you decide when to start and how to make the most of our live community and Ad School support team.
How long do I have access to the course?
After enrolling, you have unlimited access to the course and community for as long as you maintain an active subscription - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.