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Author Ad School: Unlimited
Start Here: Ad School Orientation and Info
Author Ad School Orientation (42:45)
Author Ad School Unlimited Events Calendar
Author Ad School Searchable FAQs
Author Ad Profit Challenge
Day 1: How to Log Into Your Account and Create the Easiest Amazon Ad (19:45)
Day 2 : How to Set Up Your Dashboard and Keep Your Advertising Costs Down (18:33)
Day 3 : How to Read the Ad Dashboard and Choose the Best Categories for Your Book (17:17)
Day 4 : How to Create a Category Ad and Run Ads to Your Entire Genre (20:33)
Day 5 : How to Optimize Your 7 KDP Keywords and Monitor Tracked Sales (18:30)
Day 6 : How to Create a Keyword Ad and Target Specific Books and Phrases with Ads (17:52)
Day 7 : How to Research Even More Ad Targets and Create New Ads Each Week (20:27)
Day 8 : How to Calculate Profit From Your Ads and Focus on Long-Term Growth (16:25)
Day 9 : How to Figure Out Your Conversion Rate and What Makes a Good Number (22:44)
Day 10 : How to Improve Your Book’s Profitability and Our Profit Challenge Recap (24:42)
Advanced Amazon Ads Webinar (63:56)
3 Ways to Scale Up Your Book Sales (59:23)
After Challenge Accelerator
After Challenge Accelerator (Watch This After the Challenge) (4:20)
Authors Learn Live
Monday Mojo Replays
Beyond the Book Replays
Data Detective Club Replays
Marketing Sprint Replays
Sundays with Sarah Replays
Authors Learn Live Host's Panel - October 20, 2022 (61:26)
Author Ad School Modules 1-4 (Series Success Challenge)
Module #1 (Series Success Challenge) (35:04)
Module #2 (Series Success Challenge) (55:31)
Module #3 (Series Success Challenge) (57:56)
Module #4 (Series Success Challenge) (57:32)
Series Success Challenge Live Q&A: August 2025 (178:52)
Series Success Challenge Live Q&A: November 2025 (221:43)
Simple Stats Tracker (19:15)
Classes & Workshops (Ad School Accelerator)
Ad School Introduction (63:50)
Find Your Superfans Class (80:23)
Find Your Superfans - Live Q&A (59:15)
Cover Therapy (171:17)
Wake Up Your Sleepy Ads Class (84:31)
Sleepy Ads Q&A (61:14)
Improving Your Conversion Rate, Part 1 (119:16)
Improving Your Conversion Rate, Part 2 (109:26)
Conversion Rate Q&A (256:36)
Author Technology Q&A (66:04)
International Ads with Scarlett & Chez (85:17)
International Ads Q&A (93:14)
Bootstrap Your Books Workshop (101:37)
Bootstrapping Your Amazon Ads Workshop (102:08)
Ad School Homecoming (58:42)
Better Keywords for Better Ads
Better Keywords for Better Ads, Part 1 (21:15)
Better Keywords for Better Ads, Part 2 (26:01)
Better Keywords for Better Ads, Part 3 (51:14)
Better Keywords Live Q&A (67:49)
Doubling Down with Data
Data Analysis, Part 1 (38:39)
Data Analysis, Part 2 (31:15)
Data Analysis, Part 3 (44:25)
Data Analysis, Part 4 (46:37)
Data Analysis, Part 5 (40:53)
Data Analysis Q&A (97:54)
Genre Guilds
Genre Guild: Cozy Mystery (390:05)
Genre Guild: Romance (340:59)
Genre Guild: Fantasy (288:29)
Genre Guild: Mystery, Thriller, Suspense (261:41)
Genre Guild: Non-Fiction (243:10)
Genre Guild: Women's Fiction (245:11)
Genre Guild: Science Fiction (241:16)
Genre Guild: Historical Fiction (241:31)
Genre Guild: Children's & Middle Grade (221:52)
Genre Guild: Young Adult Fiction (233:00)
The Bryan Cohen Coaching Show
The Bryan Cohen Coaching Show Replays
Quarterly Workshops with Bryan Cohen
Write Your Emails with Bryan (123:02)
Create Your Book Launch Checklist (128:56)
Better Keywords with Bryan (115:09)
Write to Market with Bryan (113:55)
Launch Your Book with Bryan (135:44)
The Amazon Ad Scaling Challenge 2022
Introduction: What is Scaling and What is Scaling Not? (7:34)
Step 1: Max Bid Spreadsheet (17:12)
Step 2: Choose the Book(s) (Pillars) (27:37)
Step 3: Scaling the Auto Ad (23:49)
Step 4: Evaluate Your Other Ads for Opportunities (29:41)
Step 5: Double Down on Your Success (40:06)
Step 6: Hyperfocused & 2nd Generation (43:38)
Step 7: Budget Slamming (& Portfolio Slamming) (25:34)
Step 8: Beyond Month One (39:56)
Step 9: Rinse and Selectively Repeat (19:10)
Maximum Bid Sheet Walkthrough with Simon Goodson
Walkthrough Video #1 (5:43)
Walkthrough Video #2 (7:59)
Walkthrough Video #3 (9:38)
Walkthrough Video #4 (7:06)
Walkthrough Video #5 (13:48)
Facebook Ads to Grow Your Email List
Facebook Ads to Grow Your Email List
Ad School Bonuses
The New Amazon Ad Strategies for 2026 (74:14)
How to Launch Your Book with Amazon Ads - Bonus Workshop (62:55)
2025 Planning Session (58:03)
How to Grow Your Email List and Create Raving Fans (87:01)
Hidden Amazon Ad Spend and How to Stop It (113:35)
Hidden Amazon Ad Spend - Bonus Workshop with Bryan (49:08)
How to Write Better Scenes with Ines Johnson (44:38)
Why You’re Holding Yourself (And Your Author Business) Back with Becca Syme (50:22)
The 3 Things You Must Have in Your Blurb (and What to Leave Out) (116:35)
Getting it Right the Second Time - A Book Description Presentation (109:06)
Six-Figure Author Panel: September 2023 (93:44)
How to Optimize KDP Keywords, Subtitles, and Categories - June 2023 (67:39)
Master the Twists: Write Jaw-Dropping and Addictive Books (107:00)
How to Attract Your First 500 Email Subscribers (121:33)
Six-Figure Author Panel: February 2022 (83:41)
5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
The 2,500 Word Per Day Writing Habit (53:00)
Office Hours Replays
Ad School Testimonials Party (59:15)
Ask Us Anything - April 2024 (110:06)
Email Marketing Live Q&A - July 2, 2024 (30:43)
Live Q&A - July 9, 2024 (67:58)
Ask Us Anything - August 20, 2024 (64:25)
Ask Us Anything - October 1, 2024 (94:46)
Ask Us Anything - December 31, 2024 (89:07)
Ask Us Anything - January 21, 2025 (85:43)
Ask Us Anything - April 15, 2025 (57:11)
Ask Us Anything - November 18, 2025 (52:51)
Ask Us Anything - December 23, 2025 (60:26)
Live Coaching Sessions
Live Coaching Sessions: February 20, 2025 (122:47)
Live Coaching Sessions: May 29, 2025 (116:16)
Live Coaching Sessions: September 25, 2025 (122:45)
Live Coaching Sessions: October 30, 2025 (106:42)
Author Ad School Vault
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Hidden Amazon Ad Spend and How to Stop It
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