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Author Ad School: Plus
Start Here: Ad School Orientation and Info
Author Ad School Orientation (42:45)
Author Ad School Plus Events Calendar
Author Ad School Searchable FAQs
Author Ad Profit Challenge
Day 1: How to Log Into Your Account and Create the Easiest Amazon Ad (19:45)
Day 2 : How to Set Up Your Dashboard and Keep Your Advertising Costs Down (18:33)
Day 3 : How to Read the Ad Dashboard and Choose the Best Categories for Your Book (17:17)
Day 4 : How to Create a Category Ad and Run Ads to Your Entire Genre (20:33)
Day 5 : How to Optimize Your 7 KDP Keywords and Monitor Tracked Sales (18:30)
Day 6 : How to Create a Keyword Ad and Target Specific Books and Phrases with Ads (17:52)
Day 7 : How to Research Even More Ad Targets and Create New Ads Each Week (20:27)
Day 8 : How to Calculate Profit From Your Ads and Focus on Long-Term Growth (16:25)
Day 9 : How to Figure Out Your Conversion Rate and What Makes a Good Number (22:44)
Day 10 : How to Improve Your Book’s Profitability and Our Profit Challenge Recap (24:42)
Advanced Amazon Ads Webinar (63:56)
3 Ways to Scale Up Your Book Sales (59:23)
After Challenge Accelerator
After Challenge Accelerator (Watch This After the Challenge) (4:20)
Authors Learn Live
Monday Mojo Replays
Beyond the Book Replays
Data Detective Club Replays
Marketing Sprint Replays
Sundays with Sarah Replays
Authors Learn Live Host's Panel - October 20, 2022 (61:26)
Author Ad School Modules 1-4 (Series Success Challenge)
Module #1 (Series Success Challenge) (35:04)
Module #2 (Series Success Challenge) (55:31)
Module #3 (Series Success Challenge) (57:56)
Module #4 (Series Success Challenge) (57:32)
Series Success Challenge Live Q&A: August 2024 (306:42)
Series Success Challenge Live Q&A: November 2024 (237:37)
Series Success Challenge Live Q&A: February 2025 (291:52)
Classes & Workshops (Ad School Accelerator)
Ad School Introduction (87:40)
Find Your Superfans Class (80:23)
Find Your Superfans - Live Q&A (56:51)
Cover Therapy (164:25)
Wake Up Your Sleepy Ads Class (84:31)
Sleepy Ads Q&A (67:00)
Improving Your Conversion Rate, Part 1 (119:16)
Improving Your Conversion Rate, Part 2 (109:26)
Conversion Rate Q&A (123:16)
International Ads with Scarlett & Chez (85:17)
International Ads Q&A (45:46)
Bootstrap Your Books Workshop (101:37)
Bootstrapping Your Amazon Ads Workshop (102:08)
Ad School Homecoming (53:12)
Better Keywords for Better Ads
Better Keywords for Better Ads, Part 1 (21:15)
Better Keywords for Better Ads, Part 2 (26:01)
Better Keywords for Better Ads, Part 3 (51:14)
Better Keywords Live Q&A (79:39)
Doubling Down with Data
Data Analysis, Part 1 (38:39)
Data Analysis, Part 2 (31:15)
Data Analysis, Part 3 (44:25)
Data Analysis, Part 4 (46:37)
Data Analysis, Part 5 (40:53)
Data Analysis Q&A (61:26)
Genre Guilds
Genre Guild: Cozy Mystery (390:05)
Genre Guild: Romance (340:59)
Genre Guild: Fantasy (288:29)
Genre Guild: Mystery, Thriller, Suspense (261:41)
Genre Guild: Non-Fiction (243:10)
Genre Guild: Women's Fiction (194:21)
Genre Guild: Science Fiction (241:16)
Genre Guild: Historical Fiction (241:31)
Genre Guild: Children's & Middle Grade (221:52)
Genre Guild: Young Adult Fiction (233:00)
The Amazon Ad Scaling Challenge 2022
Introduction: What is Scaling and What is Scaling Not? (7:34)
Step 1: Max Bid Spreadsheet (17:12)
Step 2: Choose the Book(s) (Pillars) (27:37)
Step 3: Scaling the Auto Ad (23:49)
Step 4: Evaluate Your Other Ads for Opportunities (29:41)
Step 5: Double Down on Your Success (40:06)
Step 6: Hyperfocused & 2nd Generation (43:38)
Step 7: Budget Slamming (& Portfolio Slamming) (25:34)
Step 8: Beyond Month One (39:56)
Step 9: Rinse and Selectively Repeat (19:10)
Maximum Bid Sheet Walkthrough with Simon Goodson
Walkthrough Video #1 (5:43)
Walkthrough Video #2 (7:59)
Walkthrough Video #3 (9:38)
Walkthrough Video #4 (7:06)
Walkthrough Video #5 (13:48)
Facebook Ads to Grow Your Email List
Facebook Ads to Grow Your Email List
Ad School Bonuses
2025 Planning Session (58:03)
How to Grow Your Email List and Create Raving Fans (87:01)
Hidden Amazon Ad Spend and How to Stop It (113:35)
The 3 Things You Must Have in Your Blurb (and What to Leave Out) (116:35)
Getting it Right the Second Time - A Book Description Presentation (109:06)
Six-Figure Author Panel: September 2023 (93:44)
How to Optimize KDP Keywords, Subtitles, and Categories - June 2023 (67:39)
Master the Twists: Write Jaw-Dropping and Addictive Books (107:00)
How to Attract Your First 500 Email Subscribers (121:33)
Six-Figure Author Panel: February 2022 (83:41)
5 Mistakes Authors Make on Book Descriptions (And How to Fix Them) (137:40)
Office Hours Replays
Ad School Testimonials Party (59:15)
Ask Us Anything - April 2024 (110:06)
Email Marketing Live Q&A - July 2024 (30:43)
Live Q&A - July 2024 (67:58)
Ask Us Anything - August 20, 2024 (64:25)
Ask Us Anything - October 1, 2024 (94:46)
Ask Us Anything - December 31, 2024 (89:07)
Ask Us Anything - January 21, 2025 (85:43)
Ask Us Anything - April 15, 2025 (57:11)
Live Coaching Sessions
Live Coaching Sessions: March 28, 2023 (110:38)
Live Coaching Sessions: June 15, 2023 (112:44)
Live Coaching Sessions: September 26, 2023 (82:52)
Live Coaching Open House: December 14, 2023 (117:48)
Live Coaching Sessions: February 20, 2025 (122:47)
Author Ad School Vault
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Day 9 : How to Figure Out Your Conversion Rate and What Makes a Good Number
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